A new report from Adobe says it expects more people will choose to buy free digital copies of the company’s popular desktop software over time.
“We have a lot of people who are interested in buying a free copy of Adobe’s software because it is the easiest way to use the software,” the report’s author, Andrew Bierman, told CNNMoney.
“If you want to try the product for a couple of weeks and get the feel for the software, that’s great.”
The report, titled “Free Adobe Quickbooks for Beginners” , says a large number of people will also buy a “free version” of the software for “beginners” as well.
Adobe, which is owned by Microsoft, is currently selling a “Professional Edition” of its free software to those who want to use it on their home computers and tablets.
Users will get a free version of the Adobe Quickbook software in 2018, 2019 and 2020, but the report says that the software is likely to drop in price by 2019, even if the company doesn’t make a huge dent in sales of the free version.
Bierman said that if Adobe can get the software to drop by a few dollars, that could mean that people who were initially interested in the software but weren’t sure whether they wanted to spend that money on it could reconsider their decision.
“It’s going to be really, really interesting to see how the prices of these software continue to change,” he said.