Apple is rolling out its next-generation Apple TV box this week with a stream of content from a variety of third-party apps, but a new Mac app is taking the cake.
The new Mac TV app, called Apple TV Now, is a “Netflix for your TV” experience for Mac users that brings Apple TV content from Apple’s iTunes Store and other Apple-approved apps to Macs and Linux computers via Apple TV’s built-in Lightning connector.
Apple TV Now will run on Macs running OS X 10.9 Lion or later.
The Mac TV Now app lets users browse and download Apple TV shows and movies, watch shows on the Apple TV, and set up an Apple TV Pass.
The app is available to Mac users on Mac OS X and Linux.
Apple has also included a Windows 10 Mac-only version of the app in the Mac App Store.
Other Mac apps available in the AppleTV Now app include Apple TV Games and Movies, the Apple Music streaming service, and the Apple Pay digital wallet app.
Apple’s Apple TV App, Apple TV Play, and Apple TV Radio apps all run on Apple TV.
The company has also launched the Apple App Store on iOS, Mac, and Linux devices, with Apple TV games and shows and Apple Music coming soon to iOS devices.