Adobe has announced that it is launching a new software update for its Mac and Windows platforms that will allow users to use bitcoin to pay for content.
Users of Mac and Linux systems can download the update, which is already available for Windows, Mac, and Linux, at the following link.
The company said it had already received more than 100,000 downloads from customers, with more than 40% of them using the software to pay to view advertisements.
“This is an important milestone for Adobe as it continues to evolve its software offering to enable businesses to deliver digital content in the cloud without using expensive third-party software,” said Adam Burch, vice president of marketing and product management for Adobe.
“By offering bitcoin payments directly to its users, we are able to deliver the benefits of open standards and the Bitcoin network to businesses and consumers alike.”
The announcement comes amid increasing attention on the use of bitcoin to buy digital content, including films, music, books, and apps.
The digital currency has risen in value in recent months as it has gained attention for its ability to transfer value electronically.
Burch said the company had “been thinking about digital payments for a long time”, and that it was seeing demand for the currency grow.
“The bitcoin market has been growing and it’s an exciting time for the world of digital commerce,” he said.
“People want to have their goods and services delivered in a way that’s fast, easy, and secure, and bitcoin has the ability to do just that.”
It’s an emerging technology that will continue to be valuable for businesses and for consumers alike, and we are excited to see it grow in value.
“Apple has been criticized for its stance on cryptocurrencies, which has included the removal of its popular iMessage and App Store services from Macs and iPhones in the wake of the Silk Road investigation.